At Amarenco, we draw inspiration from nature to reinvent both our business model and our ways of working. While a sustainable company focuses on reducing its negative impacts, a regenerative company actively seeks to expand its positive socio-ecological footprint. This ambition is at the heart of our ECHO program and is gradually being embedded across all areas of the company.
To support this transformation, we have joined the Butterfly Movement, an initiative launched by AXA Climate, Lumia, and La Jolie Prod, which is dedicated to helping businesses transition towards regenerative models. Through the Butterfly School and its introductory program on regenerative business, this initiative equips employees with the mindset and tools to contribute to this shift.
The training follows a 10-week holistic learning journey, combining experiential learning, critical thinking, expert interviews, real-life case studies, and interactive sessions. Participants are encouraged to ask questions, cultivate patience, and connect with other pioneers. The program has two core objectives: to help transform business models by promoting more sustainable and responsible practices, and to evolve corporate culture towards regeneration.
At Amarenco, we fully embrace this regenerative vision and are committed to offering this training opportunity to all our employees. By exploring innovative strategies, practical examples, and reconnecting with non-human living systems, they are empowered to integrate principles of life and climate resilience into both their work and their daily lives.
As the Butterfly School states, its mission is to develop the capacity of individuals and organisations to adapt to today’s pressing environmental and social challenges, to question established paradigms, and to drive systemic change within an increasingly complex world.
In 2024, Amarenco also created an internal regeneration working group to further explore how to make regeneration a concrete, measurable, and scalable reality across the company. This ongoing work will help shape our long-term impact for the years to come.